CAF Outdoor Cleaning

Sales

• Grow Channel Sales
• Build CAF’s Facility Management channel from scratch by identifying and closing new FM opportunities nationwide.
• Build a full sales funnel through outreach, networking, and strategic prospecting.
• Win enterprise and multi-site agreements.
• Own the Full Sales Cycle
• Target, cold call/outreach, run discovery, develop proposals, negotiate, and close.
• Navigate multi-stakeholder deals involving end users, FM operators, and service providers.
• Develop Channel Strategy
• Help define CAF’s go-to-market approach for the FM space.
• Provide market feedback to leadership to guide investment, product priorities, and sales strategy.
• Build Relationships & Partnerships
• Work with CAF’s existing relationships and partners to expand reach and build credibility.
• Build trust with senior decision-makers and position CAF as a long-term partner.
• Account Management + Growth
• Maintain and grow accounts through reorders, training, and product expansion.
• Ensure adoption and long-term success through collaboration with customer leadership teams.
• Track pipeline and accounts in HubSpot.
• Travel approximately 20% nationally for customer meetings, site visits, and key industry events.

Sales Director/Manager – Facility Management

Chief Marketing Officer

• Lead development and execution of CAF’s marketing strategy, ensuring alignment with company OKRs and long-term growth plans.
• Build a predictable lead generation engine supporting Europe and emerging U.S. vertical markets.
• Oversee brand positioning and ensure consistent, high-quality messaging across all customer segments and channels.
• Manage CAF’s eCommerce growth strategy and collaborate with external and internal partners.
• Partner cross-functionally with Sales and Product teams to deliver cohesive go-to-market execution.
• Own the marketing budget, forecasting, and ROI reporting to senior leadership.
• Manage, coach, and develop a small internal marketing team and external agencies.
• Represent CAF at key tradeshows and industry events, including NACS.

Sales Director/Manager – Facility Management

Director of Marketing – Growth