Director of Marketing Operations – Sports
Caesars Entertainment
full-time
Posted on:
Location Type: Hybrid
Location: Las Vegas • Nevada • United States
Visit company websiteExplore more
Salary
💰 $96,400 - $154,770 per year
Job Level
About the role
- Developing and managing end-to-end marketing operations and campaign workflows
- Managing the Sportsbook marketing teams’ daily execution in Optimove
- Continuously streamlining and optimizing marketing operations processes and improving efficiencies throughout the entire campaign development process.
- Working closely with Sportsbook acquisition, retention, and lifecycle teams to support their strategy and campaign execution
- Optimizing internal workflows to allow the Sportsbook Marketing teams to effectively execute digital marketing campaigns through each channel such as Email, Push, SMS, and In-app messaging.
- Developing relationships with cross-functional teams such as Marketing, Product, Data, and Brand to improve how the Sportsbook Marketing team executes their campaign strategies.
Requirements
- 5-7+ years of senior executive level marketing experience; deep understanding of finance and drivers of performance
- Strong MarTech and CRM fluency in campaign execution, workflows, reward codes, and digital marketing operations
- Detail oriented professional with experience building marketing processes
- Bachelor’s degree required, concentration in Marketing preferred.
- Strong communication, leadership, and strategic thinking skills.
- Cross-functional collaborative team player with strong program management skills.
- Prior experience in iGaming, hospitality, or marketing agencies strongly preferred.
- Professional appearance and ability to foster positive relationships across teams.
- Must have the ability to deal effectively with executive clients (internal and external).
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- paid Flexible Time Off
- paid company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing operationscampaign workflowsdigital marketingMarTechCRMcampaign executionworkflow optimizationprocess buildingperformance driversstrategic marketing
Soft Skills
communicationleadershipstrategic thinkingcollaborationprogram managementdetail orientedrelationship buildingteam playerexecutive client managementpositive relationship fostering
Certifications
Bachelor’s degree in Marketing