Create paid media plans to support specific properties within the Caesars Entertainment national portfolio.
Responsible for the planning and execution of traditional and digital media.
Develop omni-channel media strategies including Paid Social, Programmatic Display, Out-of-Home, Video, Audio, Sponsorships, and Print.
Take lead in measuring performance of media efforts regarding brand and performance marketing KPIs.
Communicate performance metrics to the property marketing teams.
Collaborate with various stakeholders including property marketing teams and analytics.

Requirements

Bachelor’s Degree
7-10 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV/OTT, Audio, OOH, Print, and Sponsorship planning and execution.
Experience managing complex, on-line/off-line media and marketing budgets.
Experience presenting to numerous stakeholders is preferred
Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo).
Direct Media Buying and/or Media Buying Management experience preferred
Excellent communication skills
Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
Media experience working in Gaming, Sports betting, iGaming, or a regulated industry is a plus
A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
A solid understanding of media math calculations
Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
Energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment.

Benefits

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Hard Skills & Tools

media planningmedia buyingprogrammatic advertisingdigital mediatraditional mediamedia metricsmedia math calculationstargetingreportingbudget management

Soft Skills

communication skillscollaborationpresentation skillstime managementadaptabilityproblem-solvingattention to detailenthusiasmenergyleadership