Cadwell

Content Marketing Manager

• Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, measured by the consistency and completeness of planned content outputs relative to agreed-upon timelines.
• Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, measured by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review.
• Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), measured by directional improvement in audience engagement and content discoverability over defined review periods.
• Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines, measured by utilization rates and qualitative feedback from the direct sales team and international distributors.
• Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints, from social media posts to large-scale trade show graphics, measured by cross-functional stakeholder feedback and periodic brand consistency audits.
• Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, measured by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines.
• Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
• Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output.
• Perform other duties as requested, directed, or assigned.

Content Marketing Specialist