Caddy Comps

Customer Success Manager

• Own the Klaviyo account end-to-end: flows, segmentation, templates, and list management
• Design and build a full lifecycle map from first purchase through to loyal, high-frequency customer
• Define our segmentation strategy: by purchase frequency, competition type, ticket value, engagement level, and lapse risk
• Set up and optimise core automated flows: welcome, post-purchase, cross-sell, win-back, and lapse re-engagement
• Establish a testing framework (A/B and multivariate) across subject lines, content, send times, and offers
• Plan and execute a calendar of lifecycle-led campaigns that complement the acquisition programme
• Drive repeat purchase through targeted, personalised campaigns tied to new competitions, prize launches, and events
• Build reactivation campaigns to win back lapsed customers and reduce churn
• Develop cross-sell and upsell journeys to move customers up the ticket price ladder
• Work with the team to create loyalty mechanics that reward high-frequency customers
• Own CRM performance reporting: open rate, click rate, conversion, revenue attributed, LTV contribution
• Identify trends, test hypotheses, and iterate quickly based on data
• Ensure deliverability standards are maintained: list hygiene, suppression management, and domain health
• Feed insights from lifecycle performance back into acquisition and creative strategy
• Work closely with the Head of Marketing on channel strategy and integrated campaign planning
• Partner with the performance and creative teams to align messaging across the funnel
• Brief creative assets for email campaigns and provide feedback to ensure on-brand execution

CRM & Lifecycle Marketing Manager

Customer Support

• Ownership of end to end winner communication
• Communication with vendors & suppliers
• Optimisation of our visual merchandising and online shopfront

CRM & Lifecycle Marketing Manager

Community/Customer Service Associate – Operations