CRM & Lifecycle Marketing Manager

Caddy Comps

CRM & Lifecycle Marketing Manager for Caddy Comps managing customer journeys and lifecycle campaigns. Utilizing Klaviyo for CRM strategy to enhance customer retention and engagement.

Posted 6/27/2026full-timePeterborough • 🇬🇧 United KingdomMid-LevelSenior💰 £25,000 - £27,222 per yearWebsite

About the role

Key responsibilities & impact

Own the Klaviyo account end-to-end: flows, segmentation, templates, and list management
Design and build a full lifecycle map from first purchase through to loyal, high-frequency customer
Define our segmentation strategy: by purchase frequency, competition type, ticket value, engagement level, and lapse risk
Set up and optimise core automated flows: welcome, post-purchase, cross-sell, win-back, and lapse re-engagement
Establish a testing framework (A/B and multivariate) across subject lines, content, send times, and offers
Plan and execute a calendar of lifecycle-led campaigns that complement the acquisition programme
Drive repeat purchase through targeted, personalised campaigns tied to new competitions, prize launches, and events
Build reactivation campaigns to win back lapsed customers and reduce churn
Develop cross-sell and upsell journeys to move customers up the ticket price ladder
Work with the team to create loyalty mechanics that reward high-frequency customers
Own CRM performance reporting: open rate, click rate, conversion, revenue attributed, LTV contribution
Identify trends, test hypotheses, and iterate quickly based on data
Ensure deliverability standards are maintained: list hygiene, suppression management, and domain health
Feed insights from lifecycle performance back into acquisition and creative strategy
Work closely with the Head of Marketing on channel strategy and integrated campaign planning
Partner with the performance and creative teams to align messaging across the funnel
Brief creative assets for email campaigns and provide feedback to ensure on-brand execution

Requirements

What you’ll need

3–5 years’ experience in a CRM, lifecycle, or retention marketing role
A passion and love for sport and more importantly golf. You understand the landscape and can use this in how we engage with our community
Hands-on Klaviyo expertise. You can build flows, manage segments, and extract reporting without hand-holding
A proven track record of driving measurable LTV or repeat purchase improvement
Strong understanding of customer segmentation, lifecycle stages, and behavioural triggers
Comfortable with data. You make decisions based on what the numbers say, not what feels right
Experience in a DTC, subscription, gaming, or entertainment context where purchase frequency matters
A builder mentality: you’re energised by building something from scratch, not maintaining someone else’s legacy

Benefits

Comp & perks

Competitive salary based on skill level and experience
Hybrid working, 2 days per week with the team in our Stamford office
A real seat at the table in a fast-growing challenger brand
Direct access to the Head of Marketing and leadership team
The opportunity to build the CRM and retention function from the ground up
A business with genuine momentum: strong unit economics, an engaged customer base, and serious scaling ambitions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

KlaviyoCustomer SegmentationLifecycle MarketingA/B TestingMultivariate TestingCampaign PlanningData AnalysisReportingEmail MarketingCustomer Retention

Soft Skills

CollaborationProblem-SolvingCreativityCommunicationAttention to DetailAdaptabilityStrategic ThinkingPassion for SportBuilder MentalityCustomer-Centric Mindset