
Growth Marketing Manager
Cache Ventures
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
- Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
- Designing and implementing lead generation initiatives to attract qualified potential customers.
- Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
- Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
- Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
- Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
- Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Requirements
- 3+ years of hands-on experience as a SaaS growth marketing professional
- Deep understanding of SaaS business models and customer lifecycle
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Strong analytical and problem-solving abilities
- Experience with marketing automation tools
- Excellent communication and collaboration skills
- Ability to think creatively and experiment with new marketing strategies
Benefits
- Base Salary + Cache Rewards
- Work from anywhere in the world
- Loose vacation policy
- Flexible work hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingPPCemail marketingcontent marketingsocial mediaSEOlead generationdata analysismarketing automationAARRR Funnel
Soft Skills
analytical skillsproblem-solvingcommunicationcollaborationcreativity