Cable ONE

Web Analytics and Optimization Manager

Cable ONE

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and implement web analytics strategies to track key metrics and KPIs
  • Analyze website traffic and user engagement data to identify trends and areas for improvement.
  • Provide insights and recommendations to the Marketing and Media team based on data analysis.
  • Collaborate with stakeholders to create customized reports and dashboards.
  • Monitor and report on the performance of digital marketing campaigns.
  • Conduct A/B testing and multivariate analysis to optimize website and marketing performance.
  • Stay current on industry best practices and emerging trends in web analytics.
  • Utilize tools such as Google Analytics, Looker and other relevant platforms effectively.
  • Identify opportunities for improvement in website usability and conversion rate optimization.
  • Work closely with the UX/UI, Media and Web Development teams to ensure accurate tracking and data integration.
  • Present findings and recommendations to senior management.
  • Implement tagging strategies to track full funnel marketing campaigns accurately.
  • Troubleshoot tracking issues and ensure data accuracy.
  • Collaborate with cross-functional teams to drive data-informed decisions.
  • Implement data visualization techniques to convey insights effectively.

Requirements

  • 5+ years in DTC analytics or agency consulting, preferably within the telecommunications, mobile or fiber to the home industries
  • Bachelor's degree in marketing, Statistics, Business, or a related field.
  • Proven experience in web analytics, digital marketing, or a related field.
  • Preferred proficiency in Google Analytics, Google Tag Manager, Looker, Databricks, Power BI, Funnel.io and other web analytics tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation abilities.
  • Detail-oriented with strong organizational skills.
  • Experience with A/B testing and multivariate analysis.
  • Knowledge of SEO principles and best practices.
  • Ability to work effectively in a fast-paced, dynamic environment.
Benefits
  • Medical, dental, and vision plans – start when you start!
  • Life insurance (self, spouse, children)
  • Paid time off (vacation, holiday, and personal/sick days)
  • 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
  • Group Legal plan with Identity Theft Protection
  • Additional Perks
  • Tuition reimbursement (up to $5,250 on 1st year)
  • Annual community support to various organizations across the U.S.
  • Associate recognition & awards programs
  • Advancement opportunities
  • Collaborative work environment
  • FREE Cable One services for associates who live in a serviceable area
  • Remote Access to select premium channels (Cable One, Sparklight, Cable America and ValueNet Fiber Only)
  • Vehicle provided for daily work purposes, if residing within reasonable radius from office location
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsdata analysisA/B testingmultivariate analysisconversion rate optimizationdata visualizationSEO principles
Soft Skills
analytical skillsproblem-solving skillscommunication abilitiespresentation abilitiesorganizational skillsdetail-oriented