C3 Industries

Director

• Shape and execute a compelling in-store brand experience that inspires customers, drives sales, and reinforces High Profile Cannabis Shop’s position as a best-in-class retailer.
• Develop and own the company-wide visual merchandising strategy, ensuring alignment with brand, marketing, and merchandising objectives.
• Establish clear visual merchandising guidelines and toolkits for consistent execution across all locations.
• Lead concept development for product launches, promotional moments and holiday halo campaigns ensuring they are visually engaging and commercially impactful.
• Partner with retail operations, merchandising, and marketing to plan product displays, promotional campaigns, collateral needs, and in-store storytelling elements to elevate the customer journey.
• Incorporate technology and physical experiences (e.g., interactive displays, digital signage) to enhance engagement and connect seamlessly with e-commerce.
• Oversee the design, sourcing, and placement of fixtures, signage, and digital displays to optimize flow, engagement, and conversion.
• Collaborate with construction and design teams on store openings, remodels, and refreshes to embed brand standards from day one.
• Develop processes for regular store audits, providing feedback, coaching, and tools to drive continuous improvement in visual execution.
• Manage the visual merchandising budget, balancing creativity with ROI and ensuring efficient use of resources.
• Track and analyze performance metrics tied to merchandising initiatives, leveraging insights to refine strategy and execution.
• Lead, inspire, and mentor visual merchandising team members, fostering collaboration and professional growth.
• Build strong relationships with vendors, agencies, and internal stakeholders to deliver innovative and cost-effective solutions.
• Supervisory responsibilities: None.

Director, Visual Merchandising