C3 Industries

People Operations

• Lead and evolve the enterprise Human Resources function.
• Serve as a strategic business partner to executive leadership.
• Monitor, analyze, and update strategies and policies in response to evolving labor market trends.
• Enhance HR process efficiency by driving standardization and automation.
• Lead workforce planning and labor cost forecasting.
• Build and maintain executive level workforce dashboards.
• Oversee HRIS strategy, system automation, reporting integrity, and data governance.
• Negotiate and manage company-wide benefits strategy.
• Provide strategic leadership in union engagement and collective bargaining.
• Ensure multi-state compliance and audit readiness.
• Design and govern compensation strategies.
• Build structured talent acquisition pipelines and succession planning.
• Manage Human Resources budget and align HR initiatives with enterprise financial performance.
• Build and coach a high-performing HR leadership team.

Vice President, People & Culture

Ecommerce

• Coordinate the execution and launch of promotional campaigns across digital platforms, including the website and in-store screen displays, with emphasis on conversion optimization.
• Support and maintain product categorization, taxonomy, and navigation structures for the customer, optimizing user experience and product discoverability, particularly on mobile devices.
• Manage retail store listings on the C3 websites and across numerous third-party sites, such as Google My Business, via a centralized platform, updating timely store information and continuing to optimize listings in accordance with retail strategy.
• Collaborate with the Digital Marketing, Buying and Planning, Retail Operations, and Retail teams to inform strategic decisions, improvements, and opportunities based on a detailed understanding of available digital platform features.
• Collaborate with key C3 partners and vendors on the technical implementation of new features and practices, including the review of updates to C3 websites, point-of-sale systems, ecommerce platforms, and in-store digital displays, with emphasis on optimizing customer experience.
• Support and execute digital merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics.
• Implement optimizations of category page layouts, filters, and sorting options to enhance user experience and product discovery.
• Collaborate with customer service team to address product-related customer feedback and improve digital experience.
• Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior.
• Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures.
• Coordinate with the Buying and Planning team on new product launches and highlights, ensuring smooth, comprehensive launches across platforms.
• Ensure discounts are optimally presented and organized across digital platforms for customer conversion and alignment with retail strategy.
• Help facilitate implementation of product content and optimizations, including product descriptions, specifications, compliance information, and SEO-friendly copy.
• Assist in digital asset management workflow for product photography, videos, and graphic elements across all platforms.
• Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential.

Vice President, People & Culture

Ecommerce Operations Specialist