Customer Marketing Manager
C&C Search
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $126,000 - $152,000 per year
About the role
- Bridge the gap between customer experience and business growth by transforming "customer love" into measurable advocacy and referral loops.
- Standardize how Clever captures and shares success stories from small, mid-size and Enterprise customers.
- Collaborate with marketers in Product Marketing, Brand and Communications, and Growth teams to align on messaging, strategic needs, and execution.
- Partner cross-functionally with Customer Success leadership and Customer Success Managers (CSMs) to identify and recruit customer advocates.
- Work with Sales Enablement to ensure that relevant case studies, reviews, and referrals are matched to the right customer conversations and sales meetings.
- Design and launch a scalable system to identify, track, and reward customer advocates and champions.
- Fuel ecosystem growth by designing and developing impactful programs for strategic app partners.
- Establish a cross-functional workflow to ensure customer feedback and stories are integrated into Clever’s marketing and sales strategy and aligned with our brand narrative.
Requirements
- 4-6+ years of experience in a customer marketing role, preferably in a B2B SaaS or marketplace business targeting a developer audience.
- Builder mindset: You’ve demonstrated success building customer marketing programs from the ground up. You establish scalable systems to turn winning customer experiences into referrals, case studies, and advocacy.
- Content marketing proficiency: You're a full-stack content marketer — you're comfortable stepping into any point in the process from content strategy to production and distribution.
- Customer experience obsessed: Empathy for customer needs is central to your marketing philosophy; you’re a fierce user advocate and have strong opinions on customer-led growth.
- Excellent communicator: You’re comfortable writing effective copy for driving action and customer storytelling.
- Collaborative cross-functional marketer: You have experience setting goals on large, complex projects and coordinating across diverse teams.
- Technical toolkit: Familiarity with marketing automation, customer engagement, and CRM platforms.
Benefits
- Competitive salary
- Flexible PTO and Paid Parental Leave
- Comprehensive health, vision, and dental coverage
- Mental healthcare services
- Professional development budget
- Annual company retreat + team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketingcontent marketingcustomer advocacycase studiesreferral programscustomer experiencemarketing strategyprogram developmentcontent strategycopywriting
Soft skills
collaborationcommunicationempathyuser advocacyproject managementgoal settingcross-functional teamworkcustomer-centric mindsetproblem-solvingcreativity