Bynder

Senior Marketing Manager, Customer Expansion

Bynder

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals.
  • Shape a cohesive global event portfolio that enhances adoption, showcases value realization, and supports multi-product expansion.
  • Own outcomes tied to customer retention, expansion pipeline influence, product adoption, and executive engagement.
  • Build event experiences that elevate customer advocacy, deepen relationships, and reinforce strategic partnership with key accounts.
  • Ensure events directly support customer lifecycle objectives, including renewal, upsell, and cross-sell motions.
  • Lead large-scale and high-touch customer events, ensuring high-quality execution and measurable business value.
  • Develop and own communication and audience-acquisition strategies to drive targeted attendance, including C-suite engagement.
  • Collaborate with Content and Product leadership on event narratives and content journeys that highlight customer success, product innovation, and strategic outcomes.
  • Partner closely with Customer Success, Sales, Product Marketing, and Executive Leadership to align event goals with customer growth priorities.
  • Influence stakeholders across global teams, building consensus on messaging, audience targeting, and success metrics.
  • Serve as a trusted advisor to executives on customer engagement strategy.
  • Direct internal teams, agencies, and production partners, managing substantial budgets and ensuring ROI.
  • Align resources and investments with high-impact customer expansion initiatives.
  • Demonstrate mastery in customer engagement strategy, experiential design, and event-driven revenue acceleration.
  • Innovate new formats, programs, and experiences that deepen customer connection and promote long-term account growth.
  • Act as an internal subject matter expert on best-in-class customer events and executive engagement experiences.

Requirements

  • Extensive experience leading customer-focused events in B2B or enterprise environments.
  • Proven ability to influence senior executives, customers, and cross-functional stakeholders.
  • Strong competency in event communications, content strategy, and customer engagement.
  • Demonstrated ability to manage complex budgets, vendors, and global programs.
  • Exceptional interpersonal, strategic planning, and decision-making skills.
Benefits
  • Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.
  • A diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected.
  • Our commitment is for all Byndies to have the freedom to be their true authentic selves.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategycustomer engagement strategycontent strategyaudience acquisitionbudget managementevent executionstakeholder influenceexperiential designevent-driven revenue accelerationcustomer lifecycle management
Soft Skills
interpersonal skillsstrategic planningdecision-makinginfluencing skillsrelationship buildingcommunication skillscollaborationleadershipcustomer advocacyconsensus building