Bynder

Senior Campaigns Strategy Manager

Bynder

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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Job Level

Senior

About the role

  • Build and lead the integrated campaign strategy
  • Translate market insights into clear campaign narratives and frameworks
  • Orchestrate their activation across channels, regions, and cross-functional teams
  • Set strategic direction, campaign narratives, prioritisation, and planning frameworks
  • Partner closely with Content and Creative teams
  • Develop end-to-end campaign blueprints that deliver actionable and repeatable campaigns
  • Collaborate with Campaign and Program Managers to translate strategy into actionable plans
  • Facilitate the creative process by unlocking collaboration and ensuring ideas align with strategic narratives

Requirements

  • 8–10+ years in integrated marketing, demand generation, or campaign roles
  • Proven track record driving campaign strategy, narrative development, and multi-channel orchestration
  • Experience influencing cross-functional teams without formal management responsibility
  • Strong background in B2B SaaS (preferred) or multi-touch campaign environments
Benefits
  • A unified, story-led GTM engine
  • Faster reaction to market opportunities
  • Stronger integration between Product, Sales, and Marketing
  • A repeatable blueprint for high-performing campaigns
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategynarrative developmentmulti-channel orchestrationend-to-end campaign blueprintsdemand generationintegrated marketing
Soft Skills
collaborationinfluencingstrategic directionplanningcreative facilitation