Bynder

Senior Manager, Web Experience

Bynder

full-time

Posted on:

Location Type: Hybrid

Location: Amsterdam • Netherlands

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Job Level

Senior

About the role

  • Define and own the holistic website strategy and roadmap, ensuring the site effectively supports marketing campaigns, sales enablement, and overall business objectives.
  • Documenting, measuring, and improving key conversion paths on the website and collaborating with the Growth team on conversion landing pages, A/B tests, and experimentation.
  • Manage the website budget, vendor relationships, and technology stack (CMS, hosting, CDNs, etc.).
  • Establish, monitor, and report on key website metrics, including Organic Traffic, Conversion Rates, Core Web Vitals, and overall contribution to the marketing pipeline.
  • Collaborate with Product Marketing, Growth (Demand Generation), and Sales to ensure consistent messaging and efficient lead flow from the site to Salesforce.
  • Lead and manage the website development team (in-house and agency), overseeing sprints, code quality, and deployment schedules.
  • Own the technical integrity of the site, ensuring high performance, security, availability and accessibility.
  • Oversee the implementation of new designs, features, landing pages, and integrations with essential marketing tools (Craft CMS, Optimizely, Salesforce).
  • Lead the continuous A/B testing and personalization strategy for key conversion paths and site elements.
  • Own the relationship with our SEO agency and execute the comprehensive SEO & GEO strategy.
  • Conduct in-depth keyword research, competitive analysis, and content gap analysis to inform the editorial calendar.
  • Monitor site health using tools (e.g., Google Search Console, SEMrush, Ahrefs) and coordinate with the development team to promptly resolve technical SEO issues.
  • Partner with the Content team to ensure new content is strategically optimized for target keywords and search intent.

Requirements

  • 6+ years of experience in digital marketing, with 3+ years focused specifically on B2B SaaS websites and organic growth.
  • Proven ability to manage a modern CMS (headless CMS) and deep understanding of HTML, CSS, JavaScript, and website architecture.
  • Expert-level knowledge of technical SEO and GEO, ranking factors, and demonstrable success in increasing organic traffic and conversions.
  • Experience managing or leading a development team and running a formal project management process (Agile, Scrum)
  • Proficient in Google Analytics 4 (GA4) or similar tools, capable of translating complex website data into insights and actionable strategies.
Benefits
  • Challenging and inspiring work environment
  • Flat hierarchy where your voice will be truly heard
  • Opportunity to initiate your own projects
  • An experienced team is ready to welcome you anytime
  • Unlimited vacation policy
  • Competitive monthly compensation
  • Apple gear
  • Daily lunch
  • Drinks at the Bynder Bar :-)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSJavaScripttechnical SEOGEOA/B testingconversion optimizationwebsite architectureproject managementAgile
Soft Skills
leadershipcollaborationcommunicationstrategic thinkinganalytical skillsvendor managementbudget managementproblem-solvingteam managementreporting