
Social Media Manager
Bumble Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • United States
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Salary
💰 $110,000 - $135,000 per year
Tech Stack
About the role
- Maintain and manage a robust content calendar, ensuring consistent and timely rollout across platforms.
- Create original, short-form video content that aligns with Bumble’s brand voice and resonates with target audiences across social platforms.
- Stay on top of emerging social trends, sounds, and formats, proactively pitching ideas to engage in a relevant and on-brand way.
- Edit and publish videos with strong hooks, clear storytelling, and pacing optimized for short-form performance.
- Confidently create content of your own, capturing moments at events, activations, and shoots, often in real time.
- Highlight and demonstrate Bumble’s product features in creative, engaging, and accessible ways.
- Work closely with content creators, film crews, and social agencies to produce high-quality, platform-native assets.
- Attend shoots and events, overseeing on-site content capture to ensure assets are optimized for social distribution.
- Collaborate closely with creators, supporting co-creation and sourcing content that feels authentic and community-led.
- Participate in cultural listening sessions, trend reviews, and social audits with cross-functional teams.
- Identify Gen Z insights and emerging behaviors, translating them into actionable takeaways for content and storytelling.
- Go beyond sharing inspiration, clearly articulate what works, what doesn’t and how it could be improved.
- Track weekly performance metrics and optimize content based on data, insights, and cultural learnings.
- Test, learn, and iterate on creative approaches to improve engagement and performance.
- Support monthly and campaign-level reporting with insights and recommendations.
- Maintain a strong understanding of platform algorithms, trends, and audience behaviors.
- Partner closely with Integrated Marketing, Creative Studio, Product Marketing, PR, Partnerships, Localization, and Member Love teams to brief and execute campaign-led social content.
- Serve as a day-to-day executional contact for Bumble’s social agency partner, supporting briefs, deliverables, and creative reviews.
- Collaborate with teams to ensure cohesive storytelling and consistent brand messaging across touch-points.
- Contribute creative ideas for campaigns, product launches, and cultural moments, translating larger brand initiatives into social-first executions.
- Maintain an organized content pipeline and consistent posting cadence.
- Ensure deadlines are met in a fast-paced, dynamic environment.
- Support coordination of social production budgets with oversight from the Marketing Lead.
- Develop clear creative briefs and toolkits to inspire internal and external partners.
- Ensure all content aligns with Bumble’s visual identity, brand values, and tone of voice.
Requirements
- 3–5 years of relevant experience in social media, content creation, or digital marketing.
- Experience with social analytics, scheduling, and trend tools (e.g., Sprinklr, Dash Hudson, or similar).
- Self-starter with a proactive mindset and strong creative point of view.
- Confident filming, editing, and publishing short-form video content.
- Deeply tuned into social and Gen Z culture, with strong instincts for what will resonate.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
video editingcontent creationsocial media managementshort-form video productiondata analysiscreative brief developmentcontent optimizationstorytellingtrend analysissocial analytics
Soft Skills
proactive mindsetcreativitycollaborationcommunicationorganizationadaptabilityinsight articulationcultural awarenesstime managementproblem-solving