Bumble Inc.

Associate Director – Lifecycle Marketing

Bumble Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Austin • New York • Texas • United States

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Salary

💰 $140,000 - $175,000 per year

Job Level

Senior

About the role

  • Own end-to-end member communications as a unified system
  • Design and manage member journeys that orchestrate messaging across CRM, in-app, push, and owned channels with intelligent prioritization
  • Lead decisioning frameworks for communication logic, frequency capping, priority hierarchies, message sequencing, and A/B testing strategies
  • Architect how segmentation, behavioral signals, and marketing technology (e.g., Braze, Hightouch) work together as an integrated orchestration system
  • Ensure communications deliver the right message, to the right member, at the right time, through the right channel
  • Own the strategy and execution of programs focused on increasing member quality, engagement, retention, and revenue
  • Lead the lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty
  • Surface behavioral insights through segmentation and data analysis to guide CRM and in-app campaign development
  • Be accountable for MAU, retention metrics, payer penetration, and revenue impact
  • Develop full-funnel campaign strategies that drive improvements in member quality, engagement, retention, and revenue across key lifecycle stages
  • Build targeted campaign playbooks that connect behavioral signals with the right CRM or in-app actions to drive relevance and value
  • Collaborate with Product, Lifecycle, Revenue, and BI to identify key inflection points in the member journey and shape strategies that encourage meaningful action
  • Translate experimentation and insights into scalable lifecycle touchpoints with a focus on continuous optimization
  • Oversee development and launch of lifecycle campaigns across CRM, in-app, and owned channels with a focus on personalization and business impact
  • Partner with Creative and Content teams to develop assets that reflect member needs and behavioral triggers
  • Monitor campaign performance and optimize based on KPIs such as retention, CTR, engagement, member quality, conversion, and revenue
  • Manage testing roadmaps to continuously improve message effectiveness, journey performance, and revenue outcomes
  • Partner with Product, Revenue, Engineering, and BI to align on strategy, timelines, and execution plans
  • Champion a member-first approach across all growth initiatives while balancing business and revenue objectives
  • Drive operational clarity across cross-functional efforts and lead key stakeholder updates

Requirements

  • 7+ years in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based business
  • Deep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenue
  • Hands-on experience with marketing automation and orchestration platforms such as Braze, customer data platforms like Hightouch, segmentation frameworks, and performance measurement
  • Demonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic and prioritization frameworks
  • Systems thinker who understands how segmentation, signals, tooling, and messaging work together to create seamless member experiences
  • Ability to develop and lead experimentation roadmaps with a test-and-learn mindset
  • Excellent cross-functional collaborator and communicator with strong organizational leadership
  • Strategic thinker who is also a doer and able to move from high-level vision to tactical execution
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM orchestrationmember journey designA/B testingsegmentation frameworksdata analysiscampaign strategyperformance measurementmarketing automationdecisioning logic
Soft Skills
cross-functional collaborationcommunicationorganizational leadershipstrategic thinkingoperational claritytest-and-learn mindsetmember-first approachcontinuous optimizationstakeholder managementexecution planning