Bullseye Strategy

Copywriter, Content Ops Specialist

Bullseye Strategy

full-time

Posted on:

Location Type: Remote

Location: FloridaUnited States

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Salary

💰 $50,000 - $60,000 per year

Tech Stack

About the role

  • Create compelling, on-brand copy across multiple clients with varying brand voices, digital channels, and formats while managing the tactical execution of content operations
  • Produce everything from engaging social media posts to comprehensive whitepapers, ensuring consistency in voice, tone, and quality across all client touchpoints
  • Write and edit organic social media posts
  • Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more
  • Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice
  • Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content
  • Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions
  • Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)
  • Conduct research to support content development and ensure accuracy across all deliverables
  • Write content briefs for whitepapers and blogs
  • Maintain brand voice consistency across all content types and client accounts
  • Proofread and edit work to ensure high editorial standards and error-free delivery
  • Upload content to social media scheduling tools (e.g., Cloud Campaign, Sprout Social, HubSpot - training provided)
  • Prep blog posts by sourcing and adding appropriate stock imagery
  • Utilize AI tools to create, optimize, and accelerate copy creation while maintaining quality standards
  • Generate AI images to support content needs (training provided)
  • Upload and publish blogs to WordPress (training provided)
  • Maintain organized file systems and content libraries
  • Track project timelines and communicate progress to team leads
  • Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)

Requirements

  • 2-4 years of copywriting experience in an agency or in-house marketing environment
  • Exceptional writing and editing skills across multiple formats and tones
  • Versatility in writing style with the ability to write across formats from long-form content to short-form social and ad copy
  • Brand voice expertise with the ability to maintain consistency across all client communications
  • Excellent attention to detail and proofreading skills
  • Strong research capabilities for finding accurate information to support content development
  • Time management skills for juggling multiple projects and meeting deadlines in a fast-paced agency environment
  • SEO knowledge, including an understanding of keyword optimization and SEO best practices
  • Technical proficiency and comfort learning new tools and platforms; willingness to embrace AI-assisted copywriting and image generation with tools like ChatGPT, Claude, Grok, Canva, etc.
  • Collaboration skills to work well with cross-functional teams and accept constructive feedback positively
  • Adaptability with flexibility in approach and ability to pivot when priorities shift
  • Self-starter mentality with a proactive approach to identifying opportunities and solving problems independently
  • Experience with WordPress a plus (training provided)
Benefits
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingeditingSEOcontent developmentlong-form contentshort-form contentad copyproofreadingresearchbrand voice consistency
Soft skills
attention to detailtime managementcollaborationadaptabilityself-starter mentalityversatility in writing stylestrong communicationproblem-solvingability to accept feedbackproject management