Bullseye Strategy

Performance Marketing

• Work across multiple accounts and industries for a variety of agency clients
• Provide personalized service for clients
• Analyze campaign performance metrics and implement improvements
• Collaborate effectively in a team environment

Paid Media Specialist

General

• Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements
• Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest
• Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile
• Lead campaign activation across all of the above mediums
• Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management
• Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising
• Optimize the campaigns with media vendors ongoing
• Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied
• Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients
• Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations
• Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period
• Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit
• Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together
• Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans
• Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve
• Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies

Media Planner

SEO Marketing

• Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
• Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
• Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
• In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
• In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
• In-depth understanding of off-site SEO, including external linking, etc.
• Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
• Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
• Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
• Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
• Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
• Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
• Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
• Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.

Paid Media Specialist

Media Planner

SEO Specialist