Bullseye Strategy

Copywriter

• Create compelling, on-brand copy across multiple clients with varying brand voices, digital channels, and formats while managing the tactical execution of content operations
• Produce everything from engaging social media posts to comprehensive whitepapers, ensuring consistency in voice, tone, and quality across all client touchpoints
• Write and edit organic social media posts
• Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more
• Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice
• Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content
• Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions
• Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)
• Conduct research to support content development and ensure accuracy across all deliverables
• Write content briefs for whitepapers and blogs
• Maintain brand voice consistency across all content types and client accounts
• Proofread and edit work to ensure high editorial standards and error-free delivery
• Upload content to social media scheduling tools (e.g., Cloud Campaign, Sprout Social, HubSpot - training provided)
• Prep blog posts by sourcing and adding appropriate stock imagery
• Utilize AI tools to create, optimize, and accelerate copy creation while maintaining quality standards
• Generate AI images to support content needs (training provided)
• Upload and publish blogs to WordPress (training provided)
• Maintain organized file systems and content libraries
• Track project timelines and communicate progress to team leads
• Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)

Copywriter, Content Ops Specialist