Bullfinch

Creative Strategist

• Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond
• Write scripts, hooks, CTAs, and storyboards for short-form video ads
• Build creative briefs informed by audience insights, performance data, and platform trends
• Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life
• Iterate creative based on performance results
• Support A/B testing by developing creative variations and identifying winning themes
• Use AI tools to accelerate brainstorming, copywriting, and concept development