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Bullfinch

Creative Strategist

Bullfinch

Creative Strategist developing paid-social concepts for Medialicious, a global growth marketing partner. Creating short-form video ads and data-informed campaigns for social gaming brands.

Posted 8/13/2026full-timeGibraltar • 🇬🇮 GibraltarMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Creative Strategy and Content Creation for paid social campaigns, with a strong ability to translate audience insights and performance data into compelling short-form video content. Proficient in collaborating with cross-functional teams and utilizing AI tools to enhance creative processes.

Highest-signal resume keywords
Creative StrategyContent CreationShort-Form Video ProductionSocial Media MarketingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Script WritingStoryboard DevelopmentCreative BriefsA/B TestingPerformance Analysis
Soft Skills
CuriosityTrend AwarenessData Translation
Tools & Technologies
ChatGPTMidjourneyRunwayMetaTikTok
Industry Keywords
Digital MarketingGamingMobile AppsConsumer BrandsSocial Content

About the role

Key responsibilities & impact
  • Develop creative concepts and campaign strategies for paid social across Meta, TikTok, and beyond
  • Write scripts, hooks, CTAs, and storyboards for short-form video ads
  • Build creative briefs informed by audience insights, performance data, and platform trends
  • Partner with Paid Social, Design, Motion, and Influencer teams to bring ideas to life
  • Iterate creative based on performance results
  • Support A/B testing by developing creative variations and identifying winning themes
  • Use AI tools to accelerate brainstorming, copywriting, and concept development

Requirements

What you’ll need
  • Demonstrated experience in Creative Strategy, Content Creation, Social Media, or Digital Marketing
  • Portfolio showing creative campaigns, social content, or video concepts
  • Hands-on experience writing scripts, storyboards, or briefs for short-form content
  • Solid understanding of TikTok, Meta, Instagram Reels, or YouTube Shorts
  • Naturally curious and trend-aware
  • Comfortable translating data into creative decisions
  • Experience with AI tools such as ChatGPT, Midjourney, Runway, or similar is a bonus
  • Background in gaming, mobile apps, or fast-paced digital consumer brands is a bonus

Benefits

Comp & perks
  • Significant budgets and real autonomy
  • Collaborative, transparent culture
  • Opportunity to shape strategy and experiment with new formats
  • Work driving measurable growth across global brands
  • Inclusive environment committed to diversity and employee contribution