Built In

Performance Marketing

• Define how accounts and buyers are scored, prioritized, and routed based on fit, intent, and timing
• Develop and execute targeted campaigns, messaging, and outbound plays aligned to key segments and signals
• Design lifecycle, nurture, and triggered outbound programs that convert new and engaged accounts into sales-ready opportunities
• Partner closely with sales leadership to define SLAs, handoffs, and feedback loops to ensure the right accounts are worked at the right time with the right context
• Monitor conversion across the funnel and identify where breakdowns occur and continuously test, iterate, and improve system performance
• Define how HubSpot is used to score, route, and engage accounts based on intent and behavior
• Ensure our marketing tech stack supports fast, contextual, and scalable GTM execution
• Partner with RevOps and technical teams to implement and evolve systems, workflows, and integrations

Senior Manager, Demand Generation