Senior Manager, Demand Generation

Built In

Systems thinker designing and converting demand into a pipeline for Built In. Collaborating cross-functionally to improve GTM systems and drive measurable outcomes.

Posted 4/22/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $145,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Define how accounts and buyers are scored, prioritized, and routed based on fit, intent, and timing
Develop and execute targeted campaigns, messaging, and outbound plays aligned to key segments and signals
Design lifecycle, nurture, and triggered outbound programs that convert new and engaged accounts into sales-ready opportunities
Partner closely with sales leadership to define SLAs, handoffs, and feedback loops to ensure the right accounts are worked at the right time with the right context
Monitor conversion across the funnel and identify where breakdowns occur and continuously test, iterate, and improve system performance
Define how HubSpot is used to score, route, and engage accounts based on intent and behavior
Ensure our marketing tech stack supports fast, contextual, and scalable GTM execution
Partner with RevOps and technical teams to implement and evolve systems, workflows, and integrations

Requirements

What you’ll need

Experience designing and optimizing full-funnel demand or lifecycle systems, with a strong understanding of how signals, data, and GTM motion connect
Proven track record of owning pipeline or revenue-driving metrics and executing programs that drive measurable results
Comfortable moving between strategy and execution, from system design to campaign delivery
Experience developing and executing targeted campaigns, messaging, and outbound or lifecycle programs
Deep experience with HubSpot, CRM workflows, and lead/account management
Comfortable working with technical teams to bring systems to life without needing to build everything directly
Understands how to align marketing programs to sales priorities, readiness signals, and conversion goals
Thrives in ambiguity and enjoys creating structure from scratch
Energized by designing systems, executing programs, and driving pipeline outcomes

Benefits

Comp & perks

All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

full-funnel demand systemslifecycle systemscampaign deliverypipeline metricsrevenue-driving metricsCRM workflowslead managementaccount managementsystem designprogram execution

Soft Skills

strategic thinkingexecutionadaptabilityproblem-solvingcollaborationcommunicationcreativityanalytical skillsorganizational skillsinitiative