BuildOps

Marketing

• Develop and execute strategic ABM campaigns to generate and accelerate pipeline for Enterprise and Strategic accounts using personalized, multi-channel engagement (digital, direct mail, events, etc.)
• Align with sales, marketing, and RevOps to create account-specific strategies, messaging, and outreach plans leveraging data insights and in-depth account profiling
• Lead cross-functional collaboration as main point of contact between teams to plan and execute high-impact initiatives
• Create and experiment with tailored content and experiences, working with internal and external partners to develop engaging, account-specific messaging
• Monitor, analyze, and optimize campaign performance, tracking engagement metrics and pipeline impact in Salesforce and other ABM tools
• Continuously research and test new ABM approaches to refine strategies and maximize impact

Senior Account-Based Marketing Manager