BuildOps

Senior Director of Product Marketing

BuildOps

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Salary

💰 $200,000 - $240,000 per year

Job Level

Senior

About the role

  • Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth.
  • Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions).
  • Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets.
  • Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops.
  • Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes.
  • Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback.
  • Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners).
  • Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on.
  • For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact).

Requirements

  • 12-15+ years in B2B SaaS product marketing, including 5-7+ years leading/mentoring PMM teams.
  • Proven success in vertical SaaS, industry‑specific platforms, or complex operational software; experience with construction, field service, or similar operational industries is a plus.
  • Demonstrated track record of owning GTM strategy and major product launches that translated into measurable revenue, adoption, and pipeline.
  • Experience building or significantly scaling a product marketing function (process, org design, tooling, and cross‑functional ways of working).
  • Strong familiarity with AI‑powered products and comfort translating AI features into business outcomes for non‑technical audiences.
Benefits
  • Generous equity grant, become an owner in our company!
  • A comprehensive benefits package
  • Flexible PTO and hybrid work schedules
  • One-time work-from-home allowance
  • Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
  • Company events and team-building activities, both in-person and virtual
  • Fast-paced, collaborative, and dynamic work environment
  • Opportunities for growth and career advancement
  • Chance to work with cutting-edge technology and innovative solutions
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct marketingvertical SaaSoperational softwareAI-powered productsmarket assessmentlaunch planningmessagingcustomer communicationmeasurement plan
Soft Skills
leadershipmentoringstorytellingcollaborationcommunicationstrategic thinkingcustomer feedback integrationnarrative craftingcross-functional teamworkprocess improvement