BuildingLink

Senior Customer Growth Marketer – East Coast

BuildingLink

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $125,000 per year

Job Level

Senior

About the role

  • Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.
  • Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
  • Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.
  • Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
  • Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.
  • Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.
  • Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.
  • Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.
  • Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.
  • Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

Requirements

  • 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers.
  • Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts.
  • Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Advanced experience with GA4 for website analytics and performance tracking.
  • Experience with SEMrush or equivalent SEO/competitor research tools.
  • Experience with Pendo software.
  • Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging.
  • Data-driven mindset with experience analyzing campaign performance and ROI.
  • Experience creating marketing content such as case studies, testimonials, or targeted campaign assets.
Benefits
  • Annual base salary: $115K - $125K
  • Annual Bonus
  • Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
  • Paid Parental Leave, Bereavement Leave
  • Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
  • 401k with 4% matching
  • Company Events, Holiday Parties, Friendly Office Competitions
  • Professional Development Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketingaccount-based marketinggrowth marketingrevenue growthcampaign optimizationdata analysisemail marketingcontent creationSEOperformance tracking
Soft skills
communicationcollaborationstrategic thinkingdata-driven mindsetcreativityleadershipproblem-solvinganalytical thinkingadaptabilityinnovation