Buildern

Marketing Director

Buildern

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and execute Buildern’s overall marketing strategy, aligned with the company's growth goals
  • Build, lead, and mentor the marketing team
  • Develop scalable demand generation strategies across organic, content, paid acquisition, webinars, email marketing, and social channels
  • Define Buildern’s positioning, messaging, and brand narrative in collaboration with Product and Leadership
  • Partner closely with Sales to drive pipeline generation and improve lead quality
  • Lead high-impact marketing initiatives, including case studies, webinars, product launches, customer stories, and thought leadership
  • Oversee Buildern’s digital presence, including website performance, SEO, content strategy, and campaign execution
  • Establish marketing KPIs, track performance metrics, and continuously optimize marketing activities based on data and insights
  • Manage the marketing budget and allocate resources across channels for maximum ROI

Requirements

  • 10+ years of experience in marketing within B2B SaaS or technology companies
  • 5+ years of experience leading and managing marketing teams
  • Familiarity with the construction industry, construction technology, or related markets is strongly preferred
  • Proven experience building and executing successful marketing strategies that drive growth and pipeline
  • Strong understanding of modern marketing channels, including content marketing, SEO, digital marketing, webinars, and demand generation
  • Strong analytical mindset with the ability to measure marketing performance and optimize campaigns
  • Based in the United States with strong experience working within the US market.
Benefits
  • Competitive salary
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcontent marketingSEOdigital marketingemail marketingpaid acquisitionwebinarspipeline generationmarketing KPIsperformance metrics
Soft Skills
leadershipmentoringcollaborationanalytical mindsetoptimizationresource allocationcommunication