Buddyfit

Marketing

• Identify and onboard relevant talents and influencers to support brand and performance marketing campaigns for the Spanish market, ensuring alignment with campaign KPIs.
• Obsessed with performance and conversion strategy.
• Build and nurture relationships with both up-and-coming and established influencers, in line with our brand identity and voice — with a special eye for discovering profiles with real growth potential.
• Find all the new potential on trend influencers.
• Create campaign briefs and manage the publication calendar to ensure timely and impactful content delivery.
• Develop creative communication angles for influencer stories, briefing creators with clear, compelling directions that drive both engagement and conversion.
• Edit and adapt influencer-generated content using Edits app to produce high-quality Partnership Ads , ensuring brand consistency and performance-oriented formats.
• Support performance marketing initiatives by co-creating branded content designed for conversion and engagement.
• Report campaign performance and key influencer metrics directly to the Brand Lead.
• Be a strategic growth driver for the company, as influencer marketing is central to our expansion strategy.

Marketing Specialist