BT Group

Experience and Content Manager – Business Brand

BT Group

full-time

Posted on:

Location Type: Office

Location: United Kingdom

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About the role

  • Develop and deliver the content strategy, ensuring alignment with overall campaign objectives and brand guidelines.
  • Lead the creation and execution of high-quality content across multiple channels, managing briefs and outputs from internal teams and external agencies.
  • Apply deep understanding of brand principles and marketing frameworks to shape compelling narratives and creative assets.
  • Manage complex projects with multiple stakeholders, prioritising tasks and maintaining timelines to meet campaign goals.
  • Ensure consistency and integrity of brand messaging across all touchpoints, safeguarding compliance with governance standards.
  • Analyse performance metrics and insights to optimise content effectiveness and support continuous improvement.
  • Provide guidance and leadership to contributors, influencing decisions and maintaining quality standards throughout the content lifecycle.
  • Collaborate with cross-functional teams to integrate content into broader marketing plans, supporting organisational priorities and customer engagement.

Requirements

  • Proven experience in developing and delivering brand content strategies within large, complex organisations.
  • Track record of managing multi-channel campaigns and coordinating outputs from internal teams and external agencies.
  • Experience in applying brand governance and ensuring consistency across diverse marketing touchpoints.
  • Demonstrated ability to lead projects involving multiple stakeholders, balancing priorities and deadlines effectively.
  • Background in interpreting performance data and using insights to optimise content and campaign effectiveness.
  • Familiarity with working in environments that require alignment to organisational priorities and strategic objectives.
Benefits
  • Competitive with great benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategymulti-channel campaignsbrand governanceperformance metrics analysisproject management
Soft Skills
leadershipcollaborationinfluencingprioritizationcommunication