bswift

VP, Personalization & Engagement Campaigns

bswift

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $170,000 - $190,000 per year

Job Level

Lead

About the role

  • Lead strategic efforts to deliver highly personalized experiences for employees and employers through our benefits platform.
  • Define and execute data-driven campaign strategies leveraging personalization, AI, and behavioral insights to ensure every interaction is tailored to individual needs.
  • Develop and own personalization and campaign strategy for the benefits platform.
  • Build and lead a team focused on personalization, segmentation, and lifecycle campaigns.
  • Collaborate with Product, Data Science, and Engineering to embed personalization into platform experience.
  • Create personalized campaigns to close gaps in care, drive behavior change, and provide educational awareness.
  • Drive dynamic content strategies and real-time personalization using behavioral, demographic, and predictive data.
  • Oversee use of advanced analytics, AI/ML models, and personalization engines.
  • Ensure compliance with data privacy and security standards while maximizing personalization capabilities.
  • Define KPIs for personalization and campaign initiatives (e.g., engagement, benefit adoption, retention).
  • Lead A/B and multivariate testing to refine campaign tactics.

Requirements

  • 10+ years in leadership roles focused on campaign strategy, personalization, or lifecycle engagement.
  • Proven experience with personalization platforms and marketing automation tools.
  • Strong understanding of data-driven campaign design, AI/ML applications, and customer segmentation.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
Benefits
  • Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
  • Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
  • Remote first, Office friendly environment! No time to commute? No problem!
  • Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
  • Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
  • Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
  • Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data-driven campaign strategiespersonalizationAIbehavioral insightsadvanced analyticsAI/ML modelspersonalization enginesA/B testingmultivariate testingcustomer segmentation
Soft skills
leadershipcommunicationcross-functional collaboration