Senior Copywriter
Brunswick Corporation
full-time
Posted on:
Location Type: Hybrid
Location: Menomonee Falls • Wisconsin • United States
Visit company websiteExplore more
Salary
💰 $87,800 - $115,000 per year
Job Level
About the role
- Define the voice of a legendary brand and create conceptual creative concepts
- Provide mentorship to more junior writers and execute copy that brings our brand to life
- Collaborate across design, web, video, and production with the brand and project management team
- Lead the development of campaign concepts that stand out to consumers and achieve objectives
- Translate business objectives into conceptual ideas that connect with customers
- Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels
- Create/contribute to pitch decks and present work to creative and internal stakeholders
- Review creative proofs for spelling, grammar, and overall quality according to in-house style guides
Requirements
- 8+ years of experience in an advertising/marketing agency or in-house marketing department
- Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
- Experience in collaboratively developing creative campaign concepts
- Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
- Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
- Strong time management to meet tight deadlines while working on simultaneous projects
- Experience editing and proofreading according to multiple style guides with acute attention to detail
- Basic understanding of SEO keyword usage
- Portfolio that demonstrates creative marketing copy across channels for multiple clients.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- Wellbeing program
- Product purchase discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingeditingproofreadingSEO keyword usagecreative campaign developmentconceptual creative conceptsdigital marketingprint marketingpitch deck creationbrand voice adherence
Soft Skills
mentorshipcollaborationtime managementattention to detailcommunicationflexibilitycreativityproject managementpresentation skillsadaptability
Certifications
Bachelor's degree in related field