Marketing Activation Specialist
Brunswick Corporation
full-time
Posted on:
Location Type: Remote
Location: Connecticut • New York • United States
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Salary
💰 $58,700 - $92,700 per year
About the role
- Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns.
- Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team.
- Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts.
- Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events).
- Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs.
- Prepare and present all activation-related communications to stakeholders, team members, and leadership.
- Develop playbooks to document processes for knowledge transfer and consistent success across regions.
- Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager.
- Support the creation and distribution of club and member communications, event invites, promotions, and newsletters.
- Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives.
- Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.
Requirements
- Bachelor’s degree in marketing or business, or relevant experience
- 2-4 years of relevant marketing experience
- Strong writing, storytelling, and editing capabilities
- Strong communication and interpersonal skills
- Customer-focused mindset
- Ability to work cross-functionally
- Experience coordinating events and multiple stakeholders
- Requires schedule flexibility, including evenings and weekends throughout the year, with a strong focus during peak season to support activations and member engagements.
- Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment
- Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude.
Benefits
- Medical, dental, and vision
- Paid vacation
- 401k (up to 4% match)
- Health Savings Account (with company contribution)
- Well-being program
- Product purchase discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event coordinationmarketing materials developmentcontent creationsales promotiondigital assetsprint materialsbudget trackingprocess documentationsocial media management
Soft Skills
strong writingstorytellingeditingcommunicationinterpersonal skillscustomer-focused mindsetcross-functional collaborationschedule flexibilityproject managementpositive attitude
Certifications
Bachelor’s degree in marketingBachelor’s degree in business