Brooks Running

Director

• Your Job: The mission of the Merchandise Planning Team is to optimize product sales and profit across categories and channels to deliver on the company’s strategy, targets, and objectives.
• As the Director, Merchandising Planning, you will lead the product creation planning process and the merchandise financial plan for our global footwear business. You will be accountable for meeting 5-year Footwear business targets through forecasting, short and long-term go in margin strategy, pricing strategy, and product performance efficiency through partnering with cross-functional teams and utilizing market analytics.
• As the leader of product creation planning process, you will drive extreme enterprise accountability and will play a significant role in Brooks’ overall profitability. To do this effectively, you must be a confident and flexible leader of interdisciplinary, global teams where collaboration is imperative. You have an approach and point of view that starts and ends with the runner. You leverage product and business scenario planning to create and nurture a cohesive and aligned product direction that elevates and drives the impact of our product line to meet the company’s business objectives.
• You will support, motivate, and influence a global footwear team spanning multiple time zones and cultures. You will lead the Merchandise Planning team responsible costing and planning, forecasting and planning and market analytics to optimize our product calendar, expedite time to market and ensure alignment with enterprise growth objectives.

Director, Footwear Merchandise Planning

Affiliate Manager

Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing/advertising opportunities for the brand
Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams
Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs
Manage partner agencies and external vendors, providing them with clear direction and strategic leadership
Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns
Support launch of referral marketing program, in close partnership with manager, Loyalty, Ecommerce and Digital Products teams
Own budget management for programs including quarterly/yearly forecasting and modeling in partnership with agencies/external vendors
Assist manager in developing the quarterly budget plans and monthly targets, and approaching agile budget planning process based on the business flows
Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations
Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals
Develop test and learn opportunities across all programs with aligned KPIs
Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics.
Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team
Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams
Develop and define the tools and metrics to measure, report and optimize our investments
Other responsibilities as required

Principal, Affiliate Marketing and Direct Mail

Account Manager

• Note: This role is based in Northern California and is responsible for the entire Northern California territory.
• The Territory Manager is responsible for driving Brooks product sales and growth within their designated specialty accounts within a specific territory. You will manage specific sell-in and sell-thru aspects of business across Brooks categories including footwear, apparel, accessories, and socks. This includes managing seasonal sell-in and in-season sell-through across each of the designated accounts, generating strong and consistent growth results against our annual goals in revenue and profit.