Affiliate Manager

Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing/advertising opportunities for the brand
Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams
Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs
Manage partner agencies and external vendors, providing them with clear direction and strategic leadership
Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns
Support launch of referral marketing program, in close partnership with manager, Loyalty, Ecommerce and Digital Products teams
Own budget management for programs including quarterly/yearly forecasting and modeling in partnership with agencies/external vendors
Assist manager in developing the quarterly budget plans and monthly targets, and approaching agile budget planning process based on the business flows
Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations
Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals
Develop test and learn opportunities across all programs with aligned KPIs
Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics.
Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team
Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams
Develop and define the tools and metrics to measure, report and optimize our investments
Other responsibilities as required

Principal, Affiliate Marketing and Direct Mail

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