Brooks Running

Principal, Affiliate Marketing and Direct Mail

Brooks Running

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $131,662 - $210,680 per year

Job Level

Lead

Tech Stack

ReactTableau

About the role

  • Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing/advertising opportunities for the brand Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs Manage partner agencies and external vendors, providing them with clear direction and strategic leadership Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns Support launch of referral marketing program, in close partnership with manager, Loyalty, Ecommerce and Digital Products teams Own budget management for programs including quarterly/yearly forecasting and modeling in partnership with agencies/external vendors Assist manager in developing the quarterly budget plans and monthly targets, and approaching agile budget planning process based on the business flows Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals Develop test and learn opportunities across all programs with aligned KPIs Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics. Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams Develop and define the tools and metrics to measure, report and optimize our investments Other responsibilities as required

Requirements

  • Bachelor’s degree in business, marketing, communications or equivalent experience required 10+ years of experience executing digital customer experiences, with preference for consumer brands driving performance programs 5+ years’ experience working within an eCommerce, Digital Marketing and/or Paid Media team Curious mindset with a bias towards action to move ideas into reality Ability to create a vision, define new ways of thinking, create new roadmaps and concepts, navigate ambiguity, define, and execute test/learn scenarios and influence stakeholders Ability to run independent analyses and access data to create strategies to drive the brand Proactively seeks creative solutions to increase demand and look holistically at the consumer journey High level of proficiency with Microsoft Excel and Power Point and strong aptitude to learn technical applications quickly. Experience with Tableau and Adobe Analytics a plus Experience with JIRA, Smartsheet, or other project management tools a plus Excellent interpersonal, listening, and communication skills - you can use verbal and written communication to express ideas clearly, and succinctly, including slide composition Able to organize and prioritize workload to meet deadlines, flexible and adaptive to changing priorities Exhibit initiative to look beyond the everyday business to look for opportunities to maximize sales potential Demonstration of innovation and initiative; always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary Demonstrated ability to work collaboratively with diverse teams to achieve necessary results
  • Strong runner focus/ability to anticipate and react to runner needs Embraces and lives the Brooks values!