Bromcom

Sales Team Leader

Bromcom

full-time

Posted on:

Location Type: Hybrid

Location: Bromley • United Kingdom

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Job Level

Senior

About the role

  • Oversee day-to-day objectives and act as first point of contact for the SbyS team.
  • Driving and enforcing high call engagement and delivering KPI outcomes as a team.
  • Working closely with the Pre sales function to support product demonstrations and Module specific expert sessions.
  • Leading by example - Contributing and driving exemplar end to end sales processes and conversion.
  • Managing the SDR function - Mentoring and driving the SDR function i.e. cold/warm calling strategies/building out SDR playbooks and emailing strategies to support lead gen across the entire sales team, etc.
  • Conducting weekly 121, forecast and lead calls to drive pipeline hygiene, lead and pipeline hygiene/conversion.
  • Proactive approach/mindset: Working cross departmentally to execute/conversion long cycle complex sales.
  • Ensure incoming leads are followed up rigorously.
  • Maintain strong D365 pipeline hygiene: ownership, naming conventions, next steps, enthusiasm notes.
  • Ensure consistent sales journey quality and full CRM recording of activities.
  • Lead targeted outreach to key school cohorts based on actionable insights.
  • Drive sales-line coverage reliability, with rota management and missed-call reduction.
  • Coordinate with Product, Customer Care and Marketing to align messaging and readiness.
  • Champion Dynamics workflows such as contract templates and welcome pack processes.

Requirements

  • Experience in end-to-end SaaS and/or EdTech sales, ideally with MIS market exposure.
  • Strong interpersonal and communication skills.
  • Ability to coach team members and enforce consistent processes.
  • Self-starter with strong organisational ability.
  • Strong CRM (e.g. D365) capability and reporting discipline (desired).
  • Experience in business development within MATs, schools or LAs (desired).
  • Sales Operational Efficiency experience (desired).
Benefits
  • Competitive salary package with performance-based commission.
  • Pension contribution.
  • 24 days annual leave plus Bank Holidays (increasing to 28 after 5 years).
  • Birthday day off.
  • Employee Assistance Programme.
  • Training and development opportunities.
  • Company social events throughout the year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SaaS salesEdTech salesbusiness developmentsales operational efficiencyCRM reportinglead generation strategiessales process managementpipeline managementcold callingwarm calling
Soft Skills
interpersonal skillscommunication skillscoachingorganizational abilityproactive mindsetmentoringteam leadershipcross-department collaborationsales journey qualityengagement