Bromcom

Data Scientist

• Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
• Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
• Build and maintain marketing segmentation lists for campaigns and outbound activity.
• Support inbound enquiry tracking — defining categories, ensuring leads are logged and routed correctly.
• Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
• Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
• Document processes, train teams, and champion data quality across the commercial function.
• Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).

Data Manager

Marketing Operations Lead

Product Manager

• Develop and articulate a clear product strategy aligned with company goals and specific requirements of the Scottish education sector.
• Build a deep understanding of the Scottish education system including Curriculum for Excellence, Education Scotland frameworks, and local authority processes.
• Conduct competitor analysis and maintain up-to-date knowledge of other MIS providers in Scotland (e.g., SEEMiS).
• Create and maintain a comprehensive product roadmap that prioritises features and enhancements based on business priorities and Scottish market demands.
• Work closely with engineering, design, marketing, customer services, and sales teams to ensure alignment throughout the product development lifecycle.
• Define and monitor key product metrics to assess product performance and user engagement, using data to drive informed decisions.
• Provide regular updates to stakeholders on product development progress, key milestones, and upcoming releases.
• Build awareness and excitement around the product both internally and externally.
• Lead and mentor a high-performing Product Management team, offering insights, sharing best practices, providing feedback, and acting as a role model.