Senior Specialist, Performance Marketing
PayPal
Senior Demand Generation Manager
Brisk Teaching
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Senior
About the role
- Support campaign strategy and own execution across outbound email, digital, webinars, events, paid ads, and paid sponsorships, with a focus on generating qualified district pipeline.
- Create compelling campaign content including email copy, ad creative, gated assets (eBooks, guides, templates), and landing pages that drive awareness and conversion.
- Write and edit your own materials for demand generation campaigns; you know what “great” looks like and can independently craft content that resonates with K–12 decision-makers.
- Design full-funnel campaigns that connect the dots from top-of-funnel awareness through mid-funnel nurture and bottom-of-funnel conversion.
- Tell the story of the funnel clearly articulating how leads move through each stage, how campaigns influence opportunities, and how pipeline connects back to revenue.
- Partner with Marketing to align events and webinars to demand gen motions, ensuring every program has a clear path to conversion.
- Collaborate with Sales on lead handoff and follow-up strategies that maximize conversion to meetings and opportunities.
- Work with RevOps to measure and optimize campaigns using Salesforce and HubSpot, with accurate attribution and ROI reporting.
- Run proven programs and test new ones from ABM campaigns to creative outbound experiments balancing scale with innovation.
- Continuously optimize campaigns based on performance data, cost-to-pipeline benchmarks, and feedback from Brisk’s Revenue Teams.
Requirements
- 4–6 years of B2B SaaS or EdTech demand generation experience with measurable pipeline results.
- Proven ability to create and execute content-driven demand generation campaigns from writing emails and ads to developing gated assets and landing pages.
- Experience running integrated demand programs that tie directly to qualified opportunities and pipeline.
- Hands-on experience with HubSpot and Salesforce, and ability to translate funnel data into clear insights and recommendations.
- Deep understanding of the funnel and comfort telling the pipeline story to stakeholders.
- Analytical mindset with creativity to test new demand gen approaches.
- Collaborative approach—you thrive in partnership with Sales, Field Marketing, and RevOps.
- A builder’s mindset: scrappy, resourceful, and excited to create new programs from the ground up.
Benefits
- Equal Employment Opportunity & Diversity
- Work experience in a venture-backed startup
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign strategycontent creationemail marketingad creativefunnel optimizationABM campaignsdata analysisROI reportingpipeline management
Soft skills
collaborationcreativityanalytical mindsetcommunicationstorytellingresourcefulnessindependencestrategic thinkingadaptabilitypartnership
