Senior Adobe Campaign Manager
U.S. Bank
Senior Specialist, Performance Marketing
PayPal
full-time
Posted on:
Location Type: Hybrid
Location: San Jose • California, Illinois, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $84,500 - $140,250 per year
Job Level
Senior
About the role
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns, product launches, and report results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs, testing plans, and coordinate end-to-end implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Requirements
- 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- 6 + years experience in digital marketing; experience in Retail Media Networks, Programmatic Display preferred
- 4 + years experience in working cross-functionally with Analytics/MarTech teams
- 4+ years experience working cross functionally with Creative teams, including writing briefs, providing creative feedback, and proper creative handoff processing between Creative, Media, and Partner teams
- Proven ability to develop and implement effective paid media strategies aligned with core business objectives
- Strong organizational and project management skills when owning multiple workstreams and ability to use these tools to manage and communicate effectively to stakeholders and leaders
- Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
- Ability to identify priorities and self-manage workflows
- Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
- Experience in managing an agency team, including planning, prioritization, and guidance
- Strong track record of working with external vendors and internal partners, e.g. media and creative agencies
- Comfortable with communicating and pitching growth opportunities to leadership and stakeholders
- Thrives in a fast-paced environment
- High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
- Understanding of the financial services, financial tech, and payments industry/ecosystem a plus
- Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
- Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
Benefits
- Health insurance
- 401(k) matching
- Flexible work environment
- Employee shares options
- Life insurance
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid media strategiesbudget reportingchurn experimentationdata analysisproject managementcreative brief writingcampaign optimizationcross-functional collaborationagency management
Soft skills
organizational skillsself-starterresourcefulnesscommunication skillsanalytical mindsetprioritizationstakeholder managementadaptabilitycuriosityleadership principles
