BRINC Drones

Product Marketing Manager

BRINC Drones

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • Washington • United States

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Salary

💰 $79,000 - $155,000 per year

About the role

  • Develop and own clear, compelling positioning and messaging frameworks that differentiate BRINC in the public safety market.
  • Translate complex hardware and software capabilities into crisp customer value propositions that resonate with law enforcement, fire, and emergency medical officials.
  • Run a living competitive intelligence program — tracking competitor products, pricing, and positioning to inform both sales strategy and product decisions.
  • Own product launches end-to-end, from GTM strategy and asset creation through sales enablement and post-launch measurement.
  • Develop a library of sales tools: one-pagers, battlecards, demo scripts, product videos, and technical documentation.
  • Partner with Content and Design teams to develop marketing campaigns and digital programs that drive product awareness and pipeline.
  • Surface actionable insights through ongoing customer interviews, ride-alongs, and field research — feeding findings directly into marketing strategy and product direction.
  • Act as the internal voice of the customer, sharing what you learn with Sales, Product Engineering, and Leadership to influence roadmap priorities.
  • Work with Product and Engineering to identify and prioritize software improvements based on competitive gaps and field feedback.
  • Coordinate usability testing and customer pilots, synthesizing results into clear recommendations for the R&D team.

Requirements

  • 3+ years of product marketing experience.
  • Demonstrated ability to take products to market - from positioning and messaging through launch execution and sales enablement.
  • Strong written and verbal communicator who can distill complex technical concepts into clear, customer-resonant language.
  • Experience building and maintaining competitive intelligence programs.
  • Proven track record of working cross-functionally with Product, Engineering, Sales, and Customer Success.
  • Comfortable in a fast-moving environment where priorities shift and the best ideas win regardless of title.
  • Familiarity with project management and collaboration tools (ClickUp, Asana, Confluence, JIRA, or equivalents).
Benefits
  • Comprehensive medical, dental and vision plans for our employees and their families
  • 401K plan
  • Maternity and paternity leave
  • Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
  • Flexible work environment
  • Orca pass (for those in Puget Sound)
  • Free parking (Seattle office)
  • Free snacks, drinks and espresso (Seattle office)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive intelligenceGTM strategysales enablementusability testingcustomer interviewstechnical documentationmarket positioningmessaging frameworksproduct launches
Soft Skills
strong written communicationstrong verbal communicationcross-functional collaborationadaptabilitycustomer-centric mindsetinsight synthesisstrategic thinkingproblem-solvinginfluencingteamwork