Social Media Specialist
Compassion & Choices
Social Media Manager
Brilliant PR & Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn.
- Serve as a client-facing expert: able to lead calls, speak to strategy and results, and make informed recommendations.
- Develop and refine strategies that align with client marketing objectives and broader program goals.
- Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors.
- Monitor social performance through native analytics and third-party tools to extract insights and inform content optimization.
- Build out content calendars balancing marketing objectives, platform trends, and social conversations.
- Provide creative direction to in-house teams, freelancers, and interns to ensure content aligns with brand voice and objectives.
- Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling.
- Track, analyze, and interpret key social metrics to generate actionable insights.
Requirements
- 3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn.
- Proven ability to develop and execute social strategies that drive engagement and growth.
- Strong client-facing skills: able to discuss trends, strategy, and results confidently.
- Highly creative, with the ability to translate marketing goals into engaging, on-trend social content.
- Persistent and experimental: willing to test new approaches to strike a viral chord.
- Superb time management skills and understanding of approval workflows in an agency environment.
- Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.
Benefits
- Professional development opportunities
- Fully remote work culture
- Resources to work effectively without commuting to an office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent optimizationanalyticscontent calendar developmentcampaign executionengagement growthtrend analysiscreative direction
Soft skills
client-facing skillscreativitytime managementcommunicationcollaborationstrategic thinkingadaptability
