Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn.
Serve as a client-facing expert: able to lead calls, speak to strategy and results, and make informed recommendations.
Develop and refine strategies that align with client marketing objectives and broader program goals.
Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors.
Monitor social performance through native analytics and third-party tools to extract insights and inform content optimization.
Build out content calendars balancing marketing objectives, platform trends, and social conversations.
Provide creative direction to in-house teams, freelancers, and interns to ensure content aligns with brand voice and objectives.
Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling.
Experiment with new content formats to spark engagement and expand reach organically.
Work alongside the Community Engagement team to ensure proactive and reactive community management strategies are delivering for clients.
Ensure social content supports community efforts, enhances engagement, and aligns with broader brand objectives.
Make recommendations for posts to boost, while understanding legal and usage rights.
Ensure social content amplifies influencer efforts, coordinate planning, and leverage native tools within platforms.
Reference media plans and proactively share social calendars and content to support integrated campaigns.
Track, analyze, and interpret key social metrics to generate actionable insights.
Oversee reporting on content performance, engagement, and audience growth to inform strategy.
Maintain accountability for content quality, timelines, and client satisfaction.

Requirements

3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn.
Proven ability to develop and execute social strategies that drive engagement and growth.
Strong client-facing skills: able to discuss trends, strategy, and results confidently.
Highly creative, with the ability to translate marketing goals into engaging, on-trend social content.
Persistent and experimental: willing to test new approaches to strike a viral chord.
Superb time management skills and understanding of approval workflows in an agency environment.
Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.

Benefits

Unlimited PTO
Paid time off between Christmas and New Year's
Fabulous Fridays - Office closes at 3 pm!
401K with a 3% company match
Medical, dental, and vision coverage
Medical and Dependent Care FSA
Life Insurance
Long Term Disability

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

social media strategycontent optimizationanalyticscontent calendar developmentcommunity managementengagement metricscampaign executioncreative directioninfluencer marketingviral content creation

Soft skills

client-facing skillscreativitytime managementcommunicationstrategic thinkingadaptabilitycollaborationproblem-solvingtrend analysisleadership