Brilliant Earth

Conversion Rate Optimization Manager

Brilliant Earth

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Design, implement, and analyze A/B and multivariate tests across the site to improve CTR, down-funnel metrics, and conversion rates
  • Develop comprehensive testing roadmaps based on data analysis, user behavior insights, and business priorities
  • Partner with cross-functional teams (UX, engineering, marketing, product) to execute tests and implement winning variations
  • Monitor and report on test performance, providing actionable insights and recommendations to stakeholders
  • Build and maintain a testing calendar that balances quick wins with longer-term strategic experiments
  • Collaborate with brand, retail, and merchandising to strategize and execute cross functional initiatives across the site experience
  • Optimize product listing page (PLP) experiences including product sort algorithms, filter functionality, and navigation structure, product badging strategy and product recommendations across all digital properties
  • Leverage merchandising tools and platforms to enhance product discoverability and drive conversion
  • Analyze customer behavior patterns to inform merchandising strategies and product placement decisions
  • Collaborate with product and merchandising teams to ensure optimal product mix and presentation
  • Continuously refine site navigation and information architecture based on performance data
  • Use personalization across the digital experience to further optimize the shopping journey
  • Define and test conversion levers including but not limited to product badging, company initiatives, urgency messaging, etc.
  • Define and track KPIs related to conversion, engagement, and customer journey metrics
  • Build dashboards and reporting frameworks in partnership with Insights and Analytics team to measure impact and communicate results
  • Identify optimization opportunities through analysis of user behavior, funnel performance, and site analytics
  • Conduct competitive analysis and industry research to identify best practices and emerging trends

Requirements

  • 4+ years of experience in conversion rate optimization or digital merchandising
  • Proven track record of driving measurable improvements in conversion rates and site performance
  • Strong expertise with A/B testing platforms (e.g., Dynamic Yield, VWO, Google Optimize, or similar)
  • Experience with visual merchandising tools (Algolia, Searchspring, etc.)
  • Experience with analytics tools (Google Analytics, Adobe Analytics, or similar)
  • Deep understanding of e-commerce metrics, customer journey optimization, and online merchandising principles
  • Proficiency in visual merchandising platforms and PLP optimization tools
  • Strong analytical skills with ability to translate data into actionable strategies
  • Excellent project management skills and ability to manage multiple tests simultaneously
  • Clear communicator who can present complex findings to diverse audiences
  • Ability to leverage AI tools to improve operational efficiency
  • Preferred: Experience in luxury or jewelry industry a plus
  • Familiarity with personalization and recommendation engines
  • Basic HTML/CSS knowledge or technical aptitude
  • Experience with heatmapping and session replay tools (Hotjar, ContentSquare, etc.)
  • Background in UX research or user testing methodologies
  • SQL or data analysis skills.
Benefits
  • Career Growth . We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations!
  • Diverse, mission-minded team . We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here!
  • Lifestyle Spending Account . At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
  • Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
  • Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
  • Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling!
  • Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
  • Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month!
  • 401k match . We know that saving for the future is important. That's why we offer a generous 401k match.
  • Open PTO Policy . We know it’s important to recharge and relax.
  • Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.
  • Disability and Life insurance. 100% employer-paid.
  • Pre-Tax Commuter Benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingconversion rate optimizationdata analysisvisual merchandisingHTMLCSSSQLanalyticscustomer journey optimizationproduct listing page optimization
Soft Skills
analytical skillsproject managementcommunicationcollaborationstrategic thinkingproblem-solvingtime managementpresentation skillsadaptabilitycreativity