Brigit

Director of Product, Growth

Brigit

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $190,000 - $225,000 per year

Job Level

Lead

About the role

  • Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
  • Optimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
  • Identify and validate new growth and revenue opportunities through rapid A/B testing
  • Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
  • Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
  • Lead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathy
  • Ensure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial products

Requirements

  • 8+ years of product management experience, including 3+ years owning activation, engagement, and retention
  • Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
  • Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
  • Deep understanding of mobile product development and monetization in high-engagement consumer products
  • Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
  • Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
  • Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products
  • Highly prefer NYC based with strong secondary preference for EST or CT time zones
Benefits
  • Medical, dental, and vision insurance
  • Flexible PTO Policy
  • 401k plan
  • Paid Parental Leave
  • Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
  • Monthly reimbursements to use against wifi and cell phone bills
  • Annual reimbursement for Learning & Development
  • Help hard working Americans build a brighter financial future
  • High-growth company
  • A dynamic, flexible and collaborative start-up work environment with a highly talented team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementactivationengagementretentionA/B testingfunnel optimizationanalyticsmobile product developmentmonetizationcustomer lifetime value
Soft Skills
business judgmentcustomer empathyleadershipmentoringaccountabilityexperimentationcommunicationstrategic thinkingcollaborationproblem-solving