brightwheel

Marketing Operations Manager

brightwheel

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $98,000 - $150,000 per year

About the role

  • Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).
  • Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.
  • Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.
  • Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.
  • Drive data quality initiatives and establish governance best practices across marketing systems.
  • Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.
  • Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.
  • Support campaign execution through documentation, enablement, and scalable processes.

Requirements

  • 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.
  • Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.
  • Experience implementing data flows between systems and building marketing-to-sales attribution models.
  • Strong analytical and technical skills — comfortable working in BI tools.
  • Demonstrated ability to translate complex data into actionable business insights.
  • Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.
  • Excellent communication, documentation, and stakeholder-management skills.
Benefits
  • Comprehensive medical, dental, and vision coverage
  • Generous paid parental leave
  • Flexible PTO so you can recharge when you need it
  • Local retirement or savings plans (e.g., 401(k) in the U.S.)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationCRM platformsdata flowsattribution modelsanalyticsbusiness insightscampaign trackinglead managementautomation workflowsdata quality initiatives
Soft Skills
cross-functional collaborationinfluencecommunicationdocumentationstakeholder managementgoal-settingoperationalizationanalytical skillstechnical skillsproblem-solving