Brightspot

Marketing Operations Manager

Brightspot

full-time

Posted on:

Location Type: Hybrid

Location: Reston • Illinois • Texas • United States

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Salary

💰 $145,000 per year

About the role

  • Own and optimize our MarTech stack, including HubSpot, Salesforce, 6sense, GA4, and other core marketing systems
  • Serve as the backbone of marketing performance measurement by delivering reporting, insights, and strategic recommendations to Marketing, Sales, and executive leadership
  • Analyze pipeline, funnel performance, and marketing attribution across complex B2B sales cycles
  • Build and automate scalable workflows that improve efficiency across Marketing and Sales operations
  • Leverage automation and AI to enhance lead routing, data enrichment, segmentation, and campaign execution
  • Maintain data integrity across systems, managing integrations to ensure a reliable single source of truth while supporting global compliance (GDPR/CCPA)
  • Lead experimentation with AI-driven tools and frameworks, including measuring LLM performance, output quality, and attribution
  • Partner closely with Marketing and Sales leadership to ensure data and insights directly support pipeline and revenue growth

Requirements

  • 5+ years of Marketing Operations experience in a B2B SaaS or enterprise technology company, owning a full MarTech stack and operating independently in a fast-paced environment
  • Deep hands-on experience managing marketing automation and CRM platforms, particularly HubSpot and Salesforce
  • Experience working with modern MarTech ecosystems, including tools like 6sense, GA4, and similar platforms
  • Strong analytical background with experience building dashboards and reporting frameworks
  • Experience translating data into actionable insights that influence marketing and revenue strategy
  • Excellent communication skills and the ability to clearly present insights to cross-functional teams and leadership
  • Curiosity and enthusiasm for applying AI tools to marketing workflows and analytics; experience evaluating or implementing AI or LLM-based marketing tools is a plus
  • Experience working with long, complex B2B sales cycles, and high-growth companies where ownership and initiative are critical
Benefits
  • health, dental, and vision insurance
  • 3 weeks paid vacation
  • paid sick leave
  • paid company holidays
  • Safe Harbor 401(k) with employer matching
  • continuing education stipend
  • a 3-week paid sabbatical after your 5th anniversary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsmarketing automationCRM platformsdata analysisdashboard creationreporting frameworksAI toolslead routingdata enrichmentcampaign execution
Soft Skills
communication skillsanalytical skillscross-functional collaborationinitiativecuriosityenthusiasm