Brightside Health

Marketing

• Become the expert on and advocate for our members, acting as the owner of the customer journey
• Develop lead nurture and newsletter campaigns to increase purchase rate
• Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
• Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate.
• Understand the drivers of member churn and develop programs to increase member retention.
• Develop KPIs to gauge how effectively we are managing the member lifecycle.
• Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

Lifecycle Marketing Manager

Producer

• Analyze the performance of existing creative to understand what is working and not working in the market
• Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
• Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
• Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
• Build and refine audience archetypes, personas, and segments to guide performance marketing direction
• Translate research and audience insights into creative briefs and concepts
• Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
• Use AI tools and other modern production tools to move fast without sacrificing quality
• Manage multiple deliverables at once, prioritizing based on performance data and business needs
• Partner with performance marketing to test, iterate, and double down on what’s working

Growth Marketing Creative Producer

Full-stack Engineer

• Identifying the highest-leverage opportunities across care discovery, mental health assessment, and provider booking experiences.
• Connecting technical investments to measurable patient, operational, and business outcomes.
• Using data to uncover friction points, understand system performance, and validate the impact of solutions.
• Building platforms, tooling, and automation that enable cross-functional teams to move faster and make better decisions.
• Simplifying complex intake and care-matching workflows while accounting for the realities of healthcare, insurance, and compliance.
• Raising the technical bar by helping other engineers make sound architectural and implementation decisions.
• Creating clarity and alignment in ambiguous problem spaces.
• Delivering solutions that are reliable, observable, scalable, and maintainable.
• Identifying opportunities to leverage AI, agents, and automation to reduce operational overhead, improve decision-making, and streamline complex workflows.
• Championing a culture of experimentation by using A/B testing and data-driven learning to guide product and engineering decisions.

Lifecycle Marketing Manager

Growth Marketing Creative Producer

Staff Software Engineer, Growth