Lifecycle Marketing Manager

Brightside Health

Lifecycle Marketing Manager at Brightside Health focusing on member engagement and retention in virtual mental healthcare. Collaborating with teams to optimize the customer journey and treatment success.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing B2C lifecycle marketing, focusing on member engagement and retention through data-driven strategies and collaboration with cross-functional teams. Proficient in developing and optimizing marketing campaigns and workflows to enhance the customer journey and achieve key performance indicators.

Highest-signal resume keywords

B2C Lifecycle MarketingQuantitative AnalysisCollaboration Across TeamsMarketing Automation ToolsHealth Tech Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data OptimizationKPI DevelopmentCampaign DevelopmentOnboarding Workflow OptimizationMember Retention Strategies

Soft Skills

Influencing SkillsCross-Functional Collaboration

Tools & Technologies

Marketing Automation Tools

Industry Keywords

Customer JourneyMember EngagementChurn AnalysisHealth Tech

About the role

Key responsibilities & impact

Become the expert on and advocate for our members, acting as the owner of the customer journey
Develop lead nurture and newsletter campaigns to increase purchase rate
Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate.
Understand the drivers of member churn and develop programs to increase member retention.
Develop KPIs to gauge how effectively we are managing the member lifecycle.
Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

Requirements

What you’ll need

3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
Track record of strong collaboration and ability to influence across disparate teams and functions
Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
Experience working with health tech companies a plus
BA/BS degree or equivalent knowledge or experience.

Benefits

Comp & perks

A competitive salary
Stock options so you have equity
Fully paid for comprehensive health care (medical, dental, vision)
Pet Insurance
Life Insurance & Short / Long Term Disability
401k Plan
Unlimited PTO and sick leave
Parental Leave
Work remotely and whatever schedule works best for you
Additional memberships and perks