Bright

Campaign Marketing Executive

Bright

contract

Posted on:

Location Type: Hybrid

Location: Duleek • Ireland

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About the role

  • Collaborate with the marketing team to develop comprehensive campaign strategies aligned with organisational goals.
  • Conduct market research and analyse target audience to identify key trends, insights, and opportunities.
  • Define campaign objectives, KPIs, target metrics, and success criteria.
  • Develop compelling campaign concepts, messaging, and creative assets in coordination with the creative team.
  • Coordinate with internal stakeholders, agencies, vendors, and partners to execute campaigns across various channels (e.g., digital, social media, print, events).
  • Manage campaign budgets, timelines, and resources effectively.
  • Monitor campaign performance, analyse data, and optimize strategies to ensure campaign success.
  • Create engaging and persuasive content for various marketing channels, including emails, websites, landing pages, social media, and advertisements.
  • Collaborate with the design team to develop visually appealing marketing collateral, such as brochures, banners, videos, and infographics.
  • Develop and implement lead generation strategies to attract and capture potential customers.
  • Collaborate with the sales team to align marketing campaigns with lead nurturing and conversion goals.
  • Utilise marketing automation tools and CRM systems to track leads, measure conversions, and optimise campaigns.
  • Ensure consistency in messaging, branding, and tone of voice across all campaign materials and touch points.
  • Monitor market trends, competitive landscape, and customer feedback to enhance brand positioning and differentiate the organisation's offerings.
  • Prepare regular reports on campaign performance, key metrics, and ROI.
  • Conduct post-campaign analysis to evaluate effectiveness, identify learnings, and recommend improvements for future campaigns.

Requirements

  • 2+ years of experience in a marketing role, with a focus on campaign management.
  • Proven track record of delivering successful multi-channel marketing campaigns.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing tools such as CRM platforms, email marketing software (e.g. HubSpot), and digital advertising platforms (e.g. Google Ads, Meta Ads).
  • Analytical mindset with experience using data and reporting tools (e.g. Google Analytics, Salesforce) to measure campaign effectiveness.
  • Strong attention to detail and a creative eye.
Benefits
  • Competitive salary
  • Performance based bonus
  • 25 days annual leave
  • Health Insurance
  • Company pension
  • Company events
  • free food onsite
  • On-site parking
  • Referral programme
  • Sick pay
  • Wellness programmes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementmarket researchdata analysislead generationcontent creationproject managementKPI definitionbudget managementmulti-channel marketingpost-campaign analysis
Soft Skills
collaborationcommunicationattention to detailcreativityanalytical mindset