B2B Marketing – Demand Generation Manager
Bright Network
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Salary
💰 £45,000 - £58,000 per year
About the role
- Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
- Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
- Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
- Work closely with the Product Team to ensure up-to-date and consistent product messaging across campaigns and Commercial Team sales conversations
- Work closely with the Commercial Team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
- Manage our presence at third party conferences and events as well as relationships with third party agencies & freelancers
Requirements
- In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Sales & Commercial teams - likely at Senior Executive or Manager level
- A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment
- You have taken the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms, ideally including knowledge of Hubspot, but we are open to knowledge of other systems.
- You've been part of a team that's taken a new product to market and delivered marketing activity to support this - developing an understanding of the challenges to be expected from this process
- You have creative vision to brief designers & freelancers to create assets and content to be used in lead gen campaigns
- Event management experience
- You embody our values of growth mindset, will to win and trusted to deliver, and feel passionately about our mission to build the workforce of tomorrow
Benefits
- extremely generous holiday allowance (28 days + 2 week Christmas closure)
- flexible working & "work from anywhere" policy
- £50 monthly wellbeing budget
- enhanced Aviva pension
- private healthcare with Bupa
- enhanced parental leave
- regular team socials and company events
- more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generationcampaign managementdata analysisrevenue metricsSaaS marketingB2B marketingemail marketingevent managementconcept creationproduct marketing
Soft Skills
collaborationcreative visionownershipcommunicationgrowth mindsetwill to wintrustworthinessadaptabilityproblem-solvingstrategic thinking