Bright Network

Chief Marketing Officer

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
• Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
• Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
• Work closely with the Product Team to ensure up-to-date and consistent product messaging across campaigns and Commercial Team sales conversations
• Work closely with the Commercial Team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
• Manage our presence at third party conferences and events as well as relationships with third party agencies & freelancers

Senior B2B Marketing Executive

Performance Marketing

B2B Marketing – Demand Generation Manager

Account Manager

• Manage a portfolio of existing clients already engaged with our products and services - building strong working relationships with relevant stakeholders, understanding client briefs and building out relevant solutions.
• Deliver client presentations, articulating the Bright Network proposition and most relevant value-add solutions.
• Lead client kick-offs to ensure campaigns are well planned, collaborating with internal delivery teams to ensure strong campaign performance - with a view to secure contract renewals.
• Interpret client campaign data to build insights & actions, along with the partner success manager.
• Identify upsell & cross-sell opportunities for additional partnership activities to achieve increased client revenues.
• There may also be new business inbound enquiries, where you will lead from discovery to close and ongoing management.