Bright Network

Digital Marketing

• Contribute to shaping the overall acquisition strategy, using paid channel insights to inform decisions on growth targets, channel mix, and budget allocation.
• Plan, execute and manage paid media campaigns across Meta, TikTok and Google to drive member acquisition and engagement.
• Own our performance channels, with a strong focus on CPA, efficiency, and scaling what works - testing across audiences, creative, and channel mix to drive incremental growth.
• Own budget planning and allocation across channels, ensuring spend is aligned to acquisition targets and efficiency goals.
• Work closely with the wider Marketing team to ensure consistent messaging and creative alignment across paid, organic, and content channels.
• Support the events team as required to drive maximum registrations through paid.
• Brief and collaborate with designers and content creators to produce compelling ad creative and copy tailored to a student and graduate audience.
• Build a strong understanding of our student audience, their behaviours and channel performance to inform future strategy.

Bright Network

Senior Digital Marketing Manager

Member Marketing Acquisition Lead