Senior Digital Marketing Manager

Bright Network

Senior Digital Marketing Manager driving growth for Bright Network’s member community. Overseeing paid acquisition channels and contributing to broader marketing strategies.

Posted 5/11/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 £55,000 - £65,000 per yearWebsite

About the role

Key responsibilities & impact

Contribute to shaping the overall acquisition strategy, using paid channel insights to inform decisions on growth targets, channel mix, and budget allocation.
Plan, execute and manage paid media campaigns across Meta, TikTok and Google to drive member acquisition and engagement.
Own our performance channels, with a strong focus on CPA, efficiency, and scaling what works - testing across audiences, creative, and channel mix to drive incremental growth.
Own budget planning and allocation across channels, ensuring spend is aligned to acquisition targets and efficiency goals.
Work closely with the wider Marketing team to ensure consistent messaging and creative alignment across paid, organic, and content channels.
Support the events team as required to drive maximum registrations through paid.
Brief and collaborate with designers and content creators to produce compelling ad creative and copy tailored to a student and graduate audience.
Build a strong understanding of our student audience, their behaviours and channel performance to inform future strategy.

Requirements

What you’ll need

Hands-on paid media experience with demonstrable expertise across Meta and Google, managing and optimising campaigns end-to-end with a track record of hitting acquisition or engagement targets.
Proven ability to develop and execute acquisition strategies (not just manage campaigns), including being comfortable owning KPIs, budgets, and performance forecasting.
Experience working across multiple channels, with a clear understanding of how paid, organic, and content work together to drive growth.
A data-driven mindset, comfortable in Ad platforms and data visualisation and reporting tools, letting performance data inform your decisions.
Comfortable owning budgets and making commercial decisions - not just executing against a set spend.
A creative eye, understanding what resonates with a young audience and able to brief designers effectively to bring that to life
Organised and proactive, with the ability to manage multiple campaigns simultaneously and communicate performance clearly to stakeholders
You embody our values of growth mindset, will to win and trusted to deliver, and feel passionately about our mission to build the workforce of tomorrow

Benefits

Comp & perks

Work on a product that’s genuinely loved by its customers - with an NPS of 91 and a 10-year track record firmly established as no.1 players in the market
A values-driven company culture - we consistently score 4+ out of 5 in our team engagement surveys proving how much our team love working here
An exceptional benefits package including: extremely generous holiday allowance (28 days + bank holidays + 2 week Christmas closure), flexible working & "work from anywhere" policy, £50 monthly wellbeing budget, enhanced Aviva pension, private healthcare with Bupa, enhanced parental leave, regular team socials & more!
Our mission - upskilling the next generation of future talent and connecting members with opportunities they otherwise wouldn’t have access to!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media experiencecampaign managementacquisition strategiesperformance forecastingdata-driven decision makingbudget managementchannel optimizationcreative brief developmentaudience analysisKPI ownership

Soft Skills

organisedproactivecommunicationcollaborationcreativitystrategic thinkingadaptabilitystakeholder managementgrowth mindsetwill to win