Brello Health

Performance Marketing

• Brello Health is seeking a strategic and results-driven Senior Director of Performance Marketing to lead and scale our end-to-end performance marketing function.
• This senior leadership role will be responsible for setting the vision, strategy, and execution roadmap across all paid and digital acquisition channels.
• Reporting to the VP of Ecommerce, this leader will oversee and develop a high-performing team, driving data-informed decision-making, optimizing customer acquisition, and maximizing ROI across the funnel.
• This individual will serve as the organization’s primary authority on performance marketing, partnering cross-functionally to accelerate growth, improve efficiency, and elevate overall marketing effectiveness.
• This person will own and scale paid advertising across all platforms — Meta, TikTok, YouTube, Google, Vibe, Reddit, and emerging channels.
• They will lead a team responsible for campaign strategy, execution, and optimization.
• This person will set the strategic direction for how we show up and scale across each platform.
• They will define channel-specific playbooks, oversee testing frameworks, and ensure the team is maximizing output and efficiency across every dollar spent.
• This person will lead the creative strategy behind performance content.
• They will partner closely with the Senior Director of Brand Marketing to ensure content is both effective and on brand.
• This person will build and own the performance marketing scorecard. They will define the metrics that matter across every channel, establish reporting cadences, and ensure leadership has clear, accurate visibility into what is working, what isn't, and what's next.
• This person will lead the strategy for scaling performance marketing across new and existing product lines.

Senior Director of Performance Marketing

Brand Manager

• Set the strategic direction for the brand's visual identity, voice, messaging architecture, and positioning.
• Lead a team responsible for ensuring consistency across every consumer touchpoint
• Lead and manage a social media team responsible for organic strategy and execution across all platforms.
• You'll set the vision, approve the calendar, and hold the team accountable to growth and engagement targets.
• Oversee the team managing our owned community channels – Facebook Group, Reddit, and emerging platforms.
• Define the community strategy, set the KPIs, and ensure your team is turning the community into a measurable business asset
• Own the in-person experiential function. Lead a team that plans, produces, and executes brand activations, pop-ups, and community events.
• Manage either in-house PR teams or agency relationships and ensure earned media efforts are aligned with brand positioning and business priorities.
• Your team produces brand content – you ensure the pipeline, quality bar, and messaging are calibrated to serve both brand and performance goals.

Senior Director of Brand Marketing

Customer Support

• Lead and supervise a team of customer service representatives (CSRs) to ensure efficient and friendly service.
• Serve as the primary point of contact for escalated customer inquiries and complaints.
• Provide coaching, training, and performance feedback to customer service staff.
• Monitor call, email, and in-person service metrics to ensure service level targets are met.
• Collaborate with pharmacy technicians and pharmacists to address customer needs efficiently.
• Implement customer service best practices and identify process improvements.
• Maintain accurate records of interactions, feedback, and customer concerns.
• Assist with scheduling, onboarding, and staff coverage as needed.
• Promote a culture of empathy, professionalism, and accountability.

Senior Director of Performance Marketing

Senior Director of Brand Marketing

Customer Service Lead